Last updated: 05/28/2026
WPStylo (“we”, “our”, “the app”) is operated by YAOTW, based in Lyon, France. This policy explains what data we collect, why, and how we use it.
1. Data we collect
WPStylo app (app.wpstylo.dev) The WPStylo app does not require an account and does not collect any personal data. Your design system configuration is stored locally in your browser’s localStorage and is never transmitted to our servers.
wpstylo.dev website
When you visit wpstylo.dev, we may collect:
- Anonymized usage data via Google Analytics 4 (page views, session duration, approximate location)
- Your email address if you subscribe to our newsletter via Brevo (Sendinblue)
- Your name, email address and message if you use the contact form
2. How we use your data
| Data | Purpose | Legal basis |
|---|---|---|
| GA4 analytics | Understand how the site is used and improve it | Legitimate interest |
| Email (newsletter) | Send updates about new WPStylo features | Consent |
| Contact form data | Respond to your message | Legitimate interest / contractual |
3. Cookies
Google Analytics 4 uses cookies to measure website traffic. These are analytics cookies, not advertising cookies. You can opt out via the cookie banner or by installing the Google Analytics Opt-out Browser Add-on.
We do not use advertising cookies or any third-party tracking beyond GA4.
4. Data retention
- Analytics data — retained for 14 months in GA4 (default setting)
- Newsletter emails — retained until you unsubscribe
- Contact form submissions — retained for 12 months, then deleted
5. Your rights (GDPR)
Under the GDPR (General Data Protection Regulation), you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
To exercise any of these rights, contact us at: hello@wpstylo.dev
If you believe your rights have not been respected, you may file a complaint with the French data protection authority (CNIL): https://www.cnil.fr
6. Third-party services
| Service | Purpose | Privacy policy |
|---|---|---|
| Google Analytics 4 | Website analytics | policies.google.com/privacy |
| Brevo (Sendinblue) | Newsletter | brevo.com/legal/privacypolicy |
| o2switch | Web hosting | o2switch.fr/mentions-legales |
7. Contact
For any privacy-related question: hello@wpstylo.dev